I have been a regular easy shopper for several years now and with the constant changes the site undergoes, it can sometimes be difficult to find what you are looking for. Likewise for sellers, it can often be hard to organize your shop in a way that will hit everyone's preferences for online shopping.
Over the next few months, I will be sharing some tips and tricks from both the buyer and the sellers perspective when it comes to using etsy. Today, I want to a tool with you that every etsy shop has and can be extremely helpful when searching for an item.
We all know etsy has a general search tool -- it's the easiest and most basic way to find what we are on the hunt for, but did you know that etsy also has a "search this shop" function? This search box appears in every store at the top right under the shop's announcement and can be used to filter out the different types of items you are looking for.
Most sellers have their shop organized by type of clothing, making it easier for SEO to pick up your items in google searches. However, this isn't always the best way to separate your shop out when it comes to what shoppers are looking for; and, until etsy gives sellers more than 10 categories, this is what we have to work with to keep things sorted out.
Using the "search this shop" tool allows buyers to shop by era, size, and color, providing that sellers have imputed this information into their titles. This is why it's so important to incorporate these types of descriptions into the title of your item. Not only will it help your item get more hits in the general search, but it allows shoppers to further break down your offerings, helping them find exactly what they are looking for.