One of the things I love about doing shows it meeting my customers in person and reaching new people. Some people believe that 80% of your business comes from 20% of your customers, meaning that a great majority of sales come from repeat buyers.
I've noticed at shows that many people buying your goods don't often take your card which has all of the info on where to find you outside of the show. In order to capitalize on turing these customers into repeat buyers, I decided that customized tags was the way to go. However, I didn't (and still don't) have oodles of extra money laying around to have custom tags printed.
So what was my solution?
Investing in a custom stamp.
Places like vistaprint.com (where I got mine) and fedex.com offer custom stamps starting at just $10. I opted to get the self inking kind so the stamp is portable and can be utilized easily on the go.
This small investment provides a big bang for your buck -- something all us small business owners and thrifty gals alike can appreciate. The ink pad can be replaced for a small fee and the stamp itself can be used on a lot of other things besides just your hang tags. I use mine on receipts, paper bags, etsy orders, etc.
Buying tags is a necessary part of doing shows, you're already spending the money on the tags, so why not invest another $10 or $20 for custom tags that will direct your customers to your online or brick and mortar -- reaching more customers and more traffic to your site.
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