Tuesday, April 8, 2014

1969 Women's Fashion via JC Penny's Catalog



I see Season 7 of Mad Men being one of the most playful seasons yet when it comes to fashion.  When we entered Matt Weiner's world seven years ago, traces of the 1950s could be found woven into the tightly constructed 1960 New York.  Now that we are at the end of both the show and the decade, there's no better time to really push the envelope when it comes to what viewers are used to seeing each character wear.  From the press photos, it seems that shorter hemlines, boxed purses, and patterned hosiery will be all the rage for the females of the show this season.

Here's a look at where I think the show could be headed via a 1969 Spring JC Penny's catalog:


BETTY

The series has found Betty in her fair share of both pants and shorts, so I am looking forward to seeing how/where Janie Bryant takes Betty this season.  The yellow paisley print dress has the same feel as the purple one she wears in the press photo, so I'm predicting more prints in Betty's closet this season.


JOAN

Joan is hands down my favorite character and last season I found myself feeling that many of her looks were down right frumpy.  The straight lines of late 60s fashion doesn't do much for Mrs. Harris' figure, but I am hopeful that this season we might see her in some more fashion forward looks that also flatter her curves.

The blue dress above is reminiscent of the pink dress she is wearing in the press photos -- that pink is a great color for Joanie.  The pink center dress is so curve friendly as is the awesome white shift to the right.  I love that this dress (dress c) has a scarf neckline -- very Joan -- while using the big graphic print to create some shape to the otherwise shapeless dress.


I had to include these two looks -- the second I saw them, they felt so Joan to me.  I hope we continue to see Joan in pants this season; I'd love to see a similar look as the one on the left.  Janie Bryant has put Joan in a lot of ruffles over the course of the show, so this dress would be a prefect office look for Joan this season.


MEGAN

Out of all the characters in the show, I think Megan might be the hardest to predict where she will go fashion-wise.  The press photos have her in a psychedelic print dress with colored tights, but I have a feeling this might change the longer her character is out in California.  I like that dress a on the left has a nod to last season with the head kerchief and the lacing detail on the bodice.  Ultimately, I see Megan moving towards a more bohemian aesthetic by the end of the season. 


PEGGY

When we left Peggy last season, she was standing in Don's office wearing a fabulous plaid pants suit, signally some seriously changes for the following season.  The recent press photos have Peggy back in a skirt, a drop waisted mini skirt!  This is a fun look for Peggy, however, I can't help but feel it is slight more juvenile than some of her previous outfits, especially the one we are left with at the end of Season 6.


Peggy's character has always been big on separates, a trend I see continued into Season 7.  I also am hopeful for more pants in her life.  It's a good look for Peggy and a way to outwardly express her desire to be considered an equal in the workplace.

I have to say, just based on the press photos, I am a bit surprised to see where the women's fashion is at so far this season -- it still feels very Season 6 to me.  However, as with every season, I am thoroughly excited to see where Janie Bryant takes us.  She is truly one of the most talented costume designers working in the industry right now.

Check back on Friday for more 1969 women's fashion!

21 comments:

Diane said...

Great photos! Thanks for posting.

Unknown said...

Great Pictures! I want to see more of this as I want to know more how to style dresses like from 1950's or 60's since I'm into it. I got a lot of vintage dresses from http://www.ebay.com/usr/vintageswank for as low as $0.99.;)

John said...

kate spade handbags
kobe 9
michael kors handbags
jordan 4
michael kors outlet
hollister clothing
louis vuitton outlet
kate spade
ralph lauren outlet
coach outlet online
ray bans
coach outlet
ray ban sunglasses
cheap oakley sunglasses
ugg boots
coach outlet
longchamp outlet
michael kors uk
ray ban uk
louis vuitton handbags
air max 90
ray ban sunglasses outlet
abercrombie and fitch
ralph lauren uk
ralph lauren polo
ray ban sunglasses
christian louboutin outlet
michael kors outlet
ray ban wayfarer
tods outlet
nfl jerseys wholesale
michael kors uk
kobe bryant shoes
air jordans
ugg slippers
marc jacobs
louis vuitton handbags
mont blanc pens
2016311yuanyuan

Unknown said...

coach outlet
true religion canada
uggs outlet
uggs on sale
michael kors outlet clearance
michael kors outlet
canada goose outlet
rolex watches
hermes outlet
ugg boots
coach outlet
burberry outlet store
coach outlet online
oakley sunglasses
ugg boots
christian louboutin outlet
cheap uggs
nike foamposite
ugg boots
lebron james shoes
ray-ban sunglasses
ugg slippers
michael kors outlet online
tiffany jewellery
canada goose jackets
uggs outlet
jordan shoes
michael kors handbags outlet
cheap ray ban sunglasses
ugg boots clearance
coach outlet online
moncler outlet
rolex outlet
longchamp outlet
ray ban sunglasses
chanyuan0810

Unknown said...

michael kors handbags outlet
nike roshe
cheap nba jerseys
ray ban sunglasses
oakley sunglasses
nba jerseys
replica watches
cardinals jersey
ray bans
hugo boss sale

adidas nmd said...

nike outlet
nike air max 90
reebok shoes
seattle seahawks jerseys
cheap jordan shoes
ugg outlet
jordan shoes
kate spade outlet
cheap nike shoes
cheap oakley sunglasses

Unknown said...

oakley sunglasses wholesale
cheap ugg boots
coach outlet online
ralph lauren shirts
reebok sneakers
ralph lauren outlet
los angeles lakers
san diego chargers jerseys
steelers jerseys
air jordan shoes

raybanoutlet001 said...

ugg outlet
true religion outlet
michael kors outlet
gucci shoes
supra sneakers
true religion outlet
hermes belts
ugg boots
ugg boots
coach outlet

Unknown said...

qzz0416
boston celtics
louboutin shoes
cheap ray bans
christian louboutin outlet
christian louboutin outlet
cheap nfl jerseys
cheap jordan shoes
coach factory outlet
michael kors outlet
ray ban sunglasses

Unknown said...

burberry
michael kors outlet
paul george shoes
ferragamo belt
ultra boost
nike air force
adidas ultra
oakleys sunglasses
nike football boots
air max

Unknown said...

www0727


supreme clothing
supreme shirt
supreme clothing
supreme shirt
supreme new york
supreme outlet
tods outlet
tods shoes
tory burch handbags
tory burch outlet





4578 said...

0801jejeLes gens air jordan retro all créatifs, et même ceux qui ne se basket nike air jordan 9 retro cadet considèrent pas comme créatifs mais qui ont nike air max 90 hyperfuse rouge fluo femme des idées créatives, doivent gagner nike blazer homme basse bleu leur vie. Une orthèse plantaire moyenne ou air jordan basket shop une aide d'arche est généralement chaussures asics homme intersport un produit fantastique qui devrait aider aussi.

Unknown said...

qwrwqr0822golden goose sneakers
pandora jewelry
nba jerseys
manolo blahnik shoes
ugg boots clearance
cheap jordan shoes
louboutin shoes
moncler online outlet
jordan shoes
ralph lauren outlet

Seo Expert said...

Great write-up, I am a big believer in commenting on blogs to inform the blog writers know that they’ve added something worthwhile to the world wide web!.. www.designeroutletsales.com

Unknown said...

www0911


moncler outlet
giuseppe zanotti
coach outlet
red bottom shoes
jordan uk
clarks shoes
adidas yeezy
converse trainer
ralph lauren polo
louboutin shoes

Unknown said...

yeezy boost 350
hermes belt
nike sneakers
fila online shop
lacoste polo shirts
lebron 16
coach outlet stores
goyard handbags
goyard wallet
ferragamo belt

Anonymous said...

Plus, Cassidy believed the move could provide DeBrusk without a Coach Outlet Store point in his Yeezy Discount previous New Jordan Shoes 2020 Coach Outlet 10 contests with a much needed boost. In the end, all of Cassidy's thinking was for naught when Marchand gave the green light after warmups. A night as the Bruins' top line left wing was not in the cards for DeBrusk..

Validated survey tools were used to assess student Ray Ban Glasses perception and attitudes. The Nominal Group Technique (NGT) was used to capture student reflections and provide peer discussion on the individual IPE sessions. The validated survey tools did not detect any change in students' attitudes and perceptions.

AbstractBackground: behaviour therapy (CBT) is an effective treatment for depression. However, CBT is a complex therapy that requires highly trained and qualified practitioners, and its scalability is therefore limited by the costs of training and employing sufficient therapists to meet demand. Behavioural activation (BA) is a psychological treatment for Coach Handbags Clearance depression that may be an effective alternative to CBT and, because Yeezy Boost 350 it is simpler, might also be delivered by less Ray Ban Outlet highly trained and specialised mental health workers.

yanmaneee said...

hermes
yeezy 350
lebron 16
yeezy 350
calvin klein underwear
balenciaga
moncler coat
canada goose outlet
nike lebron 16
golden goose sneakers

jobs said...

Interesting topic for a blog. I have been searching the Internet for fun and came upon your website. Fabulous post. Thanks a ton for sharing your knowledge! It is great to see that some people still put in an effort into managing their websites. I'll be sure to check back again real soon. robe rouge

Plante Paradise said...

La transformation vestimentaire de Peggy dans la série "Mad Men" est fascinante, n'est-ce pas ? Nous l'avons vue évoluer au fil des saisons, passant d'un style plus sérieux et professionnel à quelque chose de plus léger et décontracté. Cependant, la jupe à taille basse qu'elle porte dans les photos de presse pour la nouvelle saison semble un peu plus juvénile que ce à quoi nous étions habitués, surtout après le fabuleux ensemble à carreaux de la saison précédente. Cela rappelle peut-être l'évolution du personnage de Peggy en quête de sa propre identité.

Si vous êtes également à la recherche de tenues estivales légères et élégantes, vous devriez jeter un coup d'œil à cette superbe collection de jupes fleuries : Découvrez notre collection de jupes fleuries . Vous pourriez trouver quelque chose qui correspond au style de Peggy dans cette nouvelle saison de "Mad Men" ou qui sait, peut-être quelque chose qui lui aurait plu dans une autre époque !

Mode Fleur said...

La saison 7 de Mad Men s'annonce comme l'une des plus ludiques en matière de mode. Lorsque nous avons pénétré l'univers de Matt Weiner il y a sept ans, des traces des années 1950 étaient encore visibles dans le tissu serré du New York de 1960. À présent, à la fin de la décennie et de la série, il n'y a pas de meilleur moment pour repousser les limites de ce que les téléspectateurs ont l'habitude de voir chaque personnage porter. D'après les photos de presse, il semble que les ourlets plus courts, les sacs à main de forme carrée et les bas à motifs seront à la mode pour les femmes de la série cette saison.

Pour avoir un aperçu de ce que la série pourrait nous réserver, consultons un catalogue JC Penny's du printemps 1969 :

Si vous recherchez des tenues qui allient élégance et fraîcheur pour cette saison, ne manquez pas notre collection de t-shirts et tops fleuris pour femmes. Vous y trouverez une gamme de styles qui rappellent la mode de cette époque, parfaits pour ajouter une touche vintage à votre garde-robe tout en restant tendance. Découvrez notre collection en cliquant sur le lien ci-dessous :

Top Fleuri

N'attendez plus pour adopter le style rétro-chic inspiré par l'époque de Mad Men !